Bella is the CEO of Fundscape and joint MD of Finscape. She has 25+ years’ experience in the research and analysis of the investment industry. In 2010, she established Fundscape, a research house specialising in the end-to-end analysis of the UK retail wealth management industry. She co-founded Finscape, a distribution intelligence service for the retail wealth management sector, in 2019.

Bella began her career in investment banking before moving into the world of asset management. Prior to setting up Fundscape, she worked for Lipper (a Thomson Reuters company) as Global Head of Research and was the author of numerous publications and reports.

Bella has a master’s degree in International Business and is fluent in four languages. She is married with two grown-up children, fussy about grammar and punctuation, and loves literature, the theatre, disco dancing and pub quizzes.