Our story
Finscape was created to unpick and shed light on the complex retail wealth management value chain.
Drawing on Bella’s research expertise at Fundscape and Guy’s extensive experience in B2B data products, the pair built Finscape to close the gap between raw information and intelligence. With technology backing from Equisoft UK, Finscape was established by combining unmatched market knowledge with secure, scalable technology to deliver an unrivalled view of UK investment distribution.
History
The idea for Finscape was first developed when Bella and Guy recognised that asset managers and platforms were unsatisfied with existing solutions in the market. After extensive development, Finscape officially launched in 2020.
Since then, it has grown rapidly to become the leading intelligence provider in the market. Finscape was acquired by the FE fundinfo group in November 2025 and now sits as a key component of its global data and technology offering. Finscape continues to evolve and expand, building on its founders’ vision to deliver richer, timelier and more insightful data for a changing investment world.
